Over the forecast period, bottled water in Vietnam is set to experience strong growth performances both on-trade and off-trade in both volume and current value terms, due to the rising health and wellness movement and a decline in alcohol usage. Consumers are likely to continue to reduce their sugar intake and attempt to steer clear of products containing a high amount of sugar, such as regular carbonates, as they have higher awareness of the risk of diabetes through government campaigns.
Over the forecast period, the trend of shopping online is expected to witness a steady rise. This can be attributed to consumers becoming increasingly familiar with this method of shopping, and the convenience and low prices that can be found online.
Over the forecast period, bottled water is expected to become more competitive, which will require companies to keep up with trends amongst the younger generations and apply suitable strategies to reach more consumers. Moreover, manufacturers are also expected to launch innovative products which take advantage of new technology, or new flavours to attract consumers in the future.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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