Over the forecast period, demand for functional bottled water is expected to increase, driven by changing consumer preferences and subsequent market opportunities. One of these opportunities aligns with health and wellness trends, as consumers are demanding beverages that provide benefits beyond mere hydration.
Bottled water “specials” are projected to continue in small pack sizes, but also increase in larger packaging options, as manufacturers respond to South Africans’ preferences. On the one hand, consumers will continue to value the convenience factor of bottled water, especially in smaller pack sizes, which can be purchased for on-the-go purposes.
During the forecast period, private label bottled water is expected to gain share, as consumers shift to the most affordable alternatives compared to heritage brands. For example, retailers such as Woolworths, Shoprite Checkers, and Pick 'n' Pay Retailers, are expected to strengthen their private label ranges to address the growing demand for cost-effective, high-quality beverages.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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