Bottled water will register positive volume growth over the forecast period, as continuing low quality of water particularly in rural areas, as well as water outages, maintain demand for bottled water. Established segments such as carbonated and still bottled water will continue to be in demand and there will also be growth for more niche segments such as flavoured and functional bottled water.
Increasing on the-go consumption will drive demand for smaller packaging formats, including 250ml bottles, as consumers increasingly seek convenient and portable options. At the same time, bulk water sales will also see growth, and will be supported by the expansion of home delivery services.
Functional bottled water will continue to register healthy volume growth over the forecast period. A key player in this space is ASU and it recently launched Asu Karma, which is a premium offering that contains magnesium and L-theanine and is advertised as alleviating stress and promoting sleep.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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