In addition to water being perceived as the healthiest option in soft drinks, health and wellness trends are also inspiring consumers to switch from tap water (whether filtered or not) to bottled water. This is being driven by rising concerns about the quality of tap water in Ireland.
Functional bottled water is tipped as an ongoing area to watch over the forecast period, as the trend for functional products is set to continue and influence further developments over the forecast period. This is being supported by the overarching health and wellness trends, along with the growing range of available products within this area, as brands launch new options to meet consumer demands for drinks which taste good and also offer health benefits.
Bottled water in Ireland is facing new legislation on the recycling of plastic bottles, namely with the Deposit Return Scheme and the European Single-Use Plastic (SUP) Directive. The Deposit Return Scheme, launched in February 2024, requires consumers to pay a refundable deposit on plastic bottles and cans, aimed at incentivising responsible waste management through financial reward in receiving the deposit back, and improving recycling rates by ensuring a supply of clean and sorted materials.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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