Bottled water in Ukraine is expected to continue experiencing steady growth over the forecast period, with retail volume sales projected to rise at a CAGR of 2%. This growth will be driven by several factors, including relatively low per capita consumption, evolving consumer behaviours, and increasing confidence in the health and safety of bottled water.
Functional bottled water is poised for significant growth across the forecast period, driven by increasing consumer interest and the untapped potential of the category. Novi Produkty Group, a major local player, has made substantial investments in innovative, science-based products that are unique.
Larger pack volumes in retail are expected to face growing competition from emerging water delivery services and water vending machines, set to become more widespread across the forecast period. These alternatives, offering filtered water through convenient locations such as nearby machines or shops, are often more cost-effective and accessible than purchasing 5-6L bottles from traditional retail stores.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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