Off-trade volume sales for bottled water in Indonesia will rise throughout the forecast period, though full recovery to pre-pandemic levels will not be reached by 2029. Bottled water in Indonesia will continue to be plagued by intensifying competition from other soft drinks categories, most notably RTD tea, RTD coffee and carbonates, all of which offer their products at prices very similar to those found in bottled water, while also satisfying cravings for a sweet taste.
Prior to the pandemic, off-trade sales of bottled water had been supported by rising levels of health -consciousness amongst Indonesian consumers. Mid-to-high-income consumers, in particular, were increasingly willing to switch to bottled water, due to growing concerns about the health implications of consuming soft drinks that are high in sugar, such as carbonates.
On-trade bottle water sales are anticipated to experience continued growth in the forecast period, reflecting the ongoing recovery within the wider consumer food service channel. However, this recovery will take some time, as many foodservice establishments, particularly newer players, have adopted a strategy of offering free drinks, such as fresh tea or refillable gallons of water.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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