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We explore key areas of the consumer landscape to help you expand your customer base. Our experts identify demographic shifts, changing consumer preferences across diverse markets and the correlation between income and expenditure patterns that are driving purchasing decisions.
By understanding these core themes, your business can craft personalised consumer experiences that align products, pricing and marketing strategies with customer values and needs. A tailored approach enhances relevance and will drive long-term success.
Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Watch nowBy 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Millennials (or Gen Y, born 1980-1994), representing 21% of the global population in 2025, command the largest total income across generations. Their collective earnings are projected to grow by 46% by 2040, solidifying their position as a significant economic force. However, financial caution, time constraints and pressured values temper their spending behaviour.
GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
This webinar will explore how Korean companies and brands are aligning their business strategies to meet the rising expectations of Southeast Asian consumers, and how local companies are leveraging the K-Wave to connect with their markets.
Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.
Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
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How can you respond to lifestyle shifts or evolving consumer expectations in 2025? Read this report—equipped with our global data and expert insights to help you make strategic decisions that drive growth.
Our research enables you to build tailored consumer profiles for different countries through the lens age, household types, income and expenditure patterns. By incorporating consumer survey data, we provide deeper insights into the behaviours, trends and influences shaping purchasing decisions and lifestyle choices.
Assess different consumer segments across demographics and economic indicators to help tailor products and build effective marketing strategies for a diverse range of consumers.
Start unpacking the biggest consumer trends, demographic shifts and understand how different income and expenditure patterns are influencing your consumer's purchasing decisions.
Unbanked population analysis; financial access evaluation; consumer behaviour understanding
Market sizing; feasibility evaluation
Product potential analysis; growth opportunity identification; market trend analysis
Align products with family size shifts; address changing consumer demands; innovate to stay competitive
Spot growth potential; target emerging consumer segments
Build detailed demographic profiles; enhance client marketing strategies
Strategy development; youth engagement; brand loyalty enhancement
Income segmentation; market prioritisation; customised marketing
Revenue optimisation; competitive positioning; profitability improvement
Consumer type analysis; key demographic identification; customised marketing strategies
Global, regional and national lifestyle trend evaluation; consumer behaviour examination; product development insights
Channel preference identification; shopping motivation exploration; distribution strategy optimisation
Euromonitor’s market research reports are an excellent starting point to understand which demographic shifts are taking place and how they will impact different aspects of life. For more detailed data analytics and insights around how these changes will affect specific economies, governments and consumer markets, Passport is the resource you need.
Our Passport spending by income bands tool allows you to analyse and compare a variety of trends and their impact on consumer expenditure across countries. For more custom research on how these factors will directly impact your industry, business and target consumer segment, our consulting team is ready to help.
Euromonitor’s market research reports are an excellent starting point to understand how consumer behaviours alter according to regions and countries. For more detailed data analytics and insights, combined with the ability to directly access consumer survey data, Passport is the resource you need.
