Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?
Learn moreTo help you win online, we provide you with data on online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from e-commerce websites, e-receipts and clickstream panels for 300+ online retailers to our globally standardised taxonomy.
No other company empowers you with such comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.
Learn more
Discover which channels are growing fastest or expected to grow and manage your distribution channels accordingly. Gain insights to help you negotiate with distributors and retailers.
Spot the fastest growing categories and retailers, identify high-growth e-commerce platforms and monitor trends that are most likely to impact your profitability.
Measure your brand's online sales against your competitors, gain insights into your competitors’ growth factors and identify new and emerging brands, not just the top players.
Our e-commerce dashboard enables you to track sales from over 16 million online shoppers effortlessly. Gain insights into brand sales by category and retailer through reported retailer sales data, e-receipts and clickstream information.
Passport E-Commerce maps SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science.
Our sample includes 300+ retailers and captures online shopping behaviours of over 16 million panelists. By combining ‘big’ e-commerce datasets with our traditional retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison.
Get timely updates on how your brands are performing online.
Gain valuable insights into what shoppers are buying online and the digital touchpoints critical to your e-commerce strategy.
Examine brand performance from 300+ key retailers, across 15 countries and 500+ FMCG categories.
Track e-commerce sales aligned to a global taxonomy, meaning no more fragmented and unstructured data.
Measure e-commerce sales from over 16 million online shoppers. Understand brand sales by category and retailer, based on reported retailer sales, e-receipts and clickstream data.
"Some retailers are really good about giving you E-Commerce data and other ones aren’t. Euromonitor really helps us to fill in the gaps. Ultimately, it just comes down to their quality and consistency. ”
Kenneth McFarland
Global Head of E-Commerce, Unilever
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Watch nowIn 2025, the retail sector is transforming as discount-orientated retailers continue to outperform the market amid economic uncertainty. Meanwhile, social media platforms evolve into important retail players in their own right.
Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.
This infographic highlights recent retail trends and Euromonitor's projections for the industry.
Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
Learn moreDiscover where and how consumers shop and the digital disruptors reshaping commerce
Learn more