In a volatile, tariff-disrupted market with pressured consumer spending and declining sales, companies are rethinking how to diversify and grow revenue – placing renewed focus on paid subscriptions within loyalty programmes.
Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.
Consumer expectations are shifting and new technologies are emerging, making the cost of inaction increasingly significant. Businesses must reassess their strategic actions to future-proof their loyalty programs. By embracing high-impact trends driven by innovation and consumer-centric approaches, brands can differentiate themselves from the competition and ensure long-term success. This piece discusses the seven key areas players are pursuing to improve and enhance loyalty programmes.
The beauty and personal care industry is witnessing a slowdown and “value” is being redefined. It’s no longer about luxury for luxury’s sake, but about making smart, purposeful choices. Euromonitor explores these five key trends impacting beauty and personal care in 2025 and into 2026.
In today's competitive market, retaining loyal customers is crucial for long-term success. While loyalty programmes aim to reward and retain customers, high churn rates can reduce effectiveness.
Retailers are under increasing pressure to make loyalty programmes more effective, personalised, and responsive to shopper behaviour in real time. One of the most powerful tools emerging in this space is standardised clickstream data – which reveals where shoppers are browsing on their path to purchase across retailers.