Over the forecast period, total volume sales of bottled water are set to grow only minimally, with an almost stagnant volume CAGR between 2024 and 2029. Increasing category maturity and saturation, growing competition from other soft drink categories such as RTD teas, juice drinks and sports drinks, the generally high quality of tap water in Switzerland, and environmental concerns among consumers will contribute to this slowing of growth.
Further premiumisation and specialisation, such as speciality waters with added vitamins, minerals and health benefits, as well as frequent new product launches, are set to benefit current value sales to some extent, albeit still at a very moderate level. Flavoured and functional waters will remain among the growth drivers – especially when aligned with evolving health and fitness goals.
Due to Swiss consumers being more conservative and traditional (habit persistent), major changes in the distribution channel landscape are unlikely to emerge in the years ahead. With supermarket chains Migros and Coop expected to collectively dominate grocery sales due to their widespread penetration, accessibility, wide variety of products and competitive prices, private label is likely to continue to represent the majority of sales of bottled water in Switzerland for the foreseeable future.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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