Consumers in Colombia are increasingly focusing on sustainability and the environmental impact of their purchases and this is likely to inform the future of bottled water. In response, companies are strengthening their strategies to promote bottle recycling.
In Colombia, canned carbonated water has become more popular. Along with premium brands like San Pellegrino and Sommet, Postobón introduced its Cristal carbonated bottled water in a metal can.
Functional bottled water is still a very small niche in the country, with sales limited to a handful of brands such as Viel, a premium positioned brand, and also Natri from discounter D1. Both brands contain collagen which is considered an important ingredient for skin health.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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