As consumers become more aware of the health benefits of drinking water, there is expected to be a significant shift from carbonated beverages to bottled water. With a growing emphasis on hydration as a key component of overall health and wellbeing, people prioritise water over sugary drinks, which are increasingly viewed negatively for long-term health.
The future of bottled water is set to see a strong push towards circular economy packaging solutions, driven by growing consumer demand for sustainability. This will include the introduction of reuseable, returnable, or deposit-based bottle systems, where consumers can return empty bottles for refilling or recycling, thus encouraging a more sustainable consumption model.
New product developments on the bottled water landscape will increasingly focus on innovative flavours and functional additions that go beyond traditional offerings. As consumers seek more variety and added benefits, brands will experiment with natural flavour infusions, such as herbs, botanicals, and exotic fruits, to create unique and refreshing taste experiences.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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