Latin America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Latin America.

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Article

BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty

30 Apr 25

The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.

Aleksandra  Svidler

Aleksandra Svidler

Article

The Growing Popularity of Private Label Packaged Food in Latin America

30 Apr 25

The expansion of private label products in packaged food continues across Latin America, driven by a positive growth cycle fuelled by the uncertain and challenging macroeconomic environment, consumers’ increasing need to cut costs, the transformation of the retail landscape, and the clear business advantages retailers gain by introducing private label products. In this article we provide insights about this development.

Andres Chehtman

Andres Chehtman

Article

Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025

30 Jan 25

Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.

Lan Ha

Lan Ha

Article

What Are the Top Consumer Trends in 2025?

23 Jan 25

Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.

Alison Angus

Alison Angus

Article

Brand Collabs in Brazil: Exploring New Paths for Innovation and Growth

16 Jan 25

Brazil is among the top five countries for innovation in fast moving consumer goods, according to Euromonitor International’s Passport Innovation tracker, with over 12,000 new products tracked entering the market via e-commerce in FMCG industries since 2021. International brands often choose Brazil as an entry point into the wider Latin American market.

Paula Ferolla

Paula Ferolla

Article

Chinese Appliance Brands on the Rise in Latin America: What’s Driving Growth?

7 Jan 25

Latin America is emerging as a key player in global consumer appliances, leading volume growth with a projected 2.7% increase for 2024. While the global industry grew by just 1% in 2024 and a modest 0.1% CAGR over 2019-2024, Latin America posted a remarkable 2.6% CAGR during the same period. This performance was driven by rapid urbanisation, rising disposable household incomes, and more frequent heatwaves.

Jorge Araya

Jorge Araya