Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.

Editor's Choice

Latest Content

Article

The Evolution of Sustainability: Are We Abandoning It?

21 Mar 25

Sustainability has been at the centre of global discussions for nearly a decade, yet it often feels like the world is waiting for it to fail. However, the notion that sustainability is failing is misleading. Looking back at the trajectory of sustainability efforts over the years, it is clear that, despite setbacks, the movement continues to evolve rather than disappear.

Inga  Klebanskaja

Inga Klebanskaja

Article

How Specialist Retailers Are Rethinking Hair Care E-Commerce in a Competitive Landscape

4 Mar 25

Value growth across UK beauty and personal care continues to be driven by purchases made through retail e-commerce. Rising consumption of beauty content through social media such as TikTok has played a significant role in boosting the visibility and popularity of certain subcategories online, particularly salon professional hair care.

Connor Spicer

Connor Spicer

Article

Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025

30 Jan 25

Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.

Lan Ha

Lan Ha

Article

What Are the Top Consumer Trends in 2025?

23 Jan 25

Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.

Alison Angus

Alison Angus

Article

Winning E-Commerce Strategies for Grocery Retailers: Learnings from Plant-Based Dairy in the UK

16 Dec 24

The cost-of-living crisis has forced more price-conscious purchasing decisions among consumers in the UK. Value-orientated retail channels such as discounters have recorded significant gains, accompanied by growth of private label products. In contrast, retailers operating in the higher price tier have experienced a slowdown in sales, and brands have struggled to stand out in the intensified value-driven competition.

Margaux Laine

Margaux Laine

Video

Top Trends in Travel for 2025

16 Dec 24

Join Caroline Bremner, Senior Head of Travel Research at Euromonitor International, as she highlights five key trends shaping the future of travel and tourism; essential viewing for anyone in the industry. Despite economic challenges, travel is thriving, driven by the key trends of immersive experiences; travelling with intent; the connected trip; alignment with values, while sustainable, people-centric models ensure a resilient future.

Caroline Bremner

Caroline Bremner