Understand which sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Book a demoProducts that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t. But do you know which are the right sustainable product claims to make in the right markets at the right time?
Measure the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy and craft substantiated claims backed by data.
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Compare the development of established and emerging sustainability claims globally.
Measure your sustainability performance against competitors and identify the biggest opportunities.
Understand and act upon consumers’ and business’ evolving attitudes towards sustainability.
Our sustainability claims tracker enables you to identify the level of sustainability adoption across countries, product categories and brands.
Passport Sustainability measures the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories.
By combining SKU-data, industry research and expert analysis with consumer and industry surveys, we uncover sustainability insights and opportunities across product claims, business strategy and consumer sentiments and perceptions.
Shows levels of sustainability adoption across countries, product categories and brands.
Measures change in prevalence and pricing strategies of sustainable products.
Explore consumers’ evolving sustainability attitudes, expectations and adoption.
Explore trends, strategies, investments and product launches.
Actionable and engaging thought leadership identifying key sustainability trends.
"Euromonitor has given us all the data from a sustainability claims perspective. Where are the high points on claims? Where are the most effective claims in sustainability? And then how to actually build a narrative out of those claims."
Sam Bowen
Partner, Four32
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
Watch nowIn today's unpredictable business environment, marked by geopolitical instability, disrupted supply chains and rising costs, companies often shift to a short-term survival mindset, sidelining sustainability. However, it's vital not to overlook long-term strategic planning where creating sustainable value that endures, adapts and grows even amid volatility is key.
With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.
When notable sustainability milestones were supposed to be met, 2025 has kicked off on a rocky note. Rising geopolitical tensions, a right-leaning political shift, and numerous FMCG entities postponing their sustainability pledges are encouraging short-term, unsustainable strategies.
Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
Learn moreAnalyse the positioning, claims and benefits of products to inform your product placement
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