Australasia Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Australasia.

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Article

Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific

5 Jun 25

By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.

Icey Huang

Icey Huang

Article

Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025

30 Jan 25

Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.

Lan Ha

Lan Ha

Article

What Are the Top Consumer Trends in 2025?

23 Jan 25

Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.

Alison Angus

Alison Angus

Video

Top Trends in Travel for 2025

16 Dec 24

Join Caroline Bremner, Senior Head of Travel Research at Euromonitor International, as she highlights five key trends shaping the future of travel and tourism; essential viewing for anyone in the industry. Despite economic challenges, travel is thriving, driven by the key trends of immersive experiences; travelling with intent; the connected trip; alignment with values, while sustainable, people-centric models ensure a resilient future.

Caroline Bremner

Caroline Bremner

Article

The Top 100 Cities Shaping the Future of Urban Travel in 2024

3 Dec 24

The Euromonitor International Top 100 City Destinations Index 2024 delivers actionable insights into the performance, appeal and potential of urban markets. It compares 55 different metrics in partnership with Lighthouse across six key pillars for 100 city destinations, to create an overall city attractiveness score. It looks at Economic and Business Performance, Tourism Performance, Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability.

Nadejda Popova

Nadejda Popova

Article

Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market

17 Oct 24

In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.

Icey Huang

Icey Huang