The most established product in the category is still purified bottled water. It plays an essential role, not only because of the nature of the category, but also because of the specificity of the local market.
The average unit price of still bottled water in the United Arab Emirates is expected to remain stable over the forecast period (at constant 2024 prices). This is possible due to the domination of local brands along with rising competition between players, and the threat from free water from alternative channels.
While many soft drinks have been recording growth within retail e-commerce, the channel’s penetration of bottled water is particularly high in the United Arab Emirates, given the large volume and consistency of consumption. Apart from well-established brands, there are several smaller brands in the United Arab Emirates which operate exclusively via retail e-commerce, such as Alokozay and Star.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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