While the bottled water category has experienced a remarkable surge over the past two years, it is unlikely to sustain this level of growth in the years ahead. Rising prices, driven by ongoing increases in consumer taxes implemented in 2024 and further planned hikes in 2025, are expected to dampen demand.
Private label bottled water is poised to maintain its upward trajectory over the forecast period, driven by the strategic efforts of major retailers such as Lidl, Rimi, and Coop Estonia. These retailers have recognised the enduring appeal of affordable and reliable bottled water options and are well-positioned to meet this demand through their expanding private label portfolios.
E-commerce is emerging as a promising channel for bottled water sales in Estonia, presenting unique opportunities for growth during the forecast period. Water is a bulky and heavy product, making it an ideal candidate for home delivery services.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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