The bottled water category is poised to capitalise on the continued consumer shift away from other soft drinks categories. This trend, fuelled by health-conscious choices and premiumisation, is expected to result in stable off-trade volume growth and strong rsp value growth.
Flavoured bottled water categories are set to benefit significantly from growing consumer interest in unique flavours and innovative packaging designs. Carbonated flavoured bottled water, which has historically lagged behind, is expected to see the fastest off-trade retail volume growth during the forecast period.
Sustainability is expected to take centre stage as leading bottled water manufacturers strive to comply with the EU directive on single-use plastic bottles enacted in July 2024. This legislation mandates caps to remain attached to bottles, facilitating easier recycling.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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