Wipes is expected to see a robust CAGR over the forecast period, supported by improving economic conditions in the country, and with all purpose cleaning wipes expected to see the strongest CAGR. Ultimately, the dynamics and trends in wipes are set to follow the same patterns as seen in 2024, although consumers’ recovering spending power is likely to boost sales of wipes which budget-conscious consumers had previously switched away from.
Both local and multinational companies are anticipated to drive innovation in wipes by introducing products that align with consumer preferences for natural and eco-friendly solutions. Therefore, we expect to see an increase in wipes produced with pure water, those made from organic cotton or bamboo, and those enriched with natural ingredients, such as olive oil.
Distribution trends indicate a growing role for e-commerce in wipes. Although discounters will remain dominant due to the channel’s competitive pricing and extensive private label offers that appeal to cost-conscious consumers, e-commerce is predicted to steadily gain prominence.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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