Over the forecast period, wipes is expected to keep declining in current value terms. On one hand, people are likely to reduce their use of disposable products; on the other, baby wipes will fall in tandem with the country’s low birth rate.
Retail e-commerce is expected to maintain its upward trajectory in the coming years as consumers grow less inclined to distinguish between store-based and online retail spaces. In recent times, inflation and the higher costs of raw materials have pressured retailers’ margins, prompting them to reduce promotional activity in the short term while they seek to regain lost profitability.
Innovation in wipes looks set to remain subdued in the near term as manufacturers grapple with issues that hinder their research and development capacity. Geopolitical factors have raised energy costs and high inflation has weakened sales, making it more difficult for companies to expand product lines.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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