Value sales of wipes (at constant 2024 prices) are set to experience consistent growth over the forecast period, driven by several key factors. The increasing emphasis on hygiene and sanitation, particularly in the wake of the pandemic, has significantly boosted the demand for wipes across various sectors, including healthcare, hospitality, and personal care.
The demand for facial cleansing wipes is expected to rise over the forecast period, driven by the double-cleansing trend. This trend coincides with the growing variety of cosmetics products available to South African consumers.
Sustainability is gradually gaining traction in South Africa, driven by growing concerns about local rivers and water contamination. This shift is influencing how wipes are formulated, with biodegradable options becoming a key focus for both leading brands and private labels.
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Understand the latest market trends and future growth opportunities for the Wipes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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