Wipes in Mexico is expected to maintain solid retail current value growth rates throughout the forecast period, with changing cleaning routines and population growth driving higher demand. Although baby wipes is anticipated to remain the largest category in terms of value sales, the highest growth is set to be seen by facial cleaning wipes, due to the growing interest amongst many Mexican consumers in skin health.
It is expected that retail e-commerce will continue to see sales and share growth in wipes in the forecast period, although at a slowing rate. There is a strong relationship between wipes and traditional retail channels, with consumers tending to purchase such products along with their weekly shop.
Within wipes, it is expected that innovation will continue to be seen, in particular in personal wipes, when it comes to products that are constantly applied to the skin, following the skinification trend in beauty and personal care. In particular, in the most dynamic category, facial cleansing wipes, players are expected to continue to pursue innovative products containing the latest skin care ingredients to ensure they are attractive to consumers who want to take care of their skin.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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