Although overall value sales of wipes (at constant 2024 prices) are set to rise over the forecast period as a whole, there are no major projections for dynamism. This is mainly because the largest value category of baby wipes is expected to perform in line with other baby-related products, continuing a downward trend due to declining birth rates in the country, driven by factors such as delayed parenthood and high living costs.
E-commerce is expected to maintain its upward trajectory over the forecast period after showing renewed dynamism in 2024. The channel allows consumers to easily compare prices and take advantage of promotions such as large packs or subscription services that offer discounts, encouraging demand for products generally considered less essential.
Increasing environmental awareness among local consumers is driving up demand for wipes that are not only efficient in terms of functionality but are also sustainable. This interest is evident in the quest for biodegradable options made from environmentally-friendly materials.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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