Value sales of wipes in the United Arab Emirates are expected to experience solid growth over the forecast period, driven by evolving consumer preferences, increasing demand for convenience, and the rising popularity of specialised and sustainable products. Categories such as baby wipes and facial cleansing wipes are likely to see consistent demand, supported by their essential nature and broad consumer base.
The distribution landscape for retail wipes is expected to further evolve over the forecast period as consumer preferences and retail strategies continue to shift. Supermarkets and hypermarkets are anticipated to remain key channels due to their broad product ranges, value-driven pricing, and extensive physical reach.
Tissue and hygiene products in the United Arab Emirates are typically dominated by international brands, especially as they increasingly place a local emphasis on product development. Examples include Fine, which sells scented tissues, Sofy, which offers menstrual care that incorporates a musk scent, and Nivea, which has also added a musk scent to its product line.
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Understand the latest market trends and future growth opportunities for the Wipes industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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