Awareness of the importance of health and hygiene will remain elevated in the forecast period, sustaining demand for wipes of all kinds, especially disinfectant and antibacterial products. As families continue to prioritise cleanliness, sales of wipes as essential household items are likely to increase, bolstered by the user-friendly nature of online shopping platforms.
The focus on disinfectant and antibacterial wipes that intensified during the pandemic shows no sign of slowing, and the shift to purchasing these products online is firmly established. Mobile shopping is gaining traction as more consumers rely on smartphones to browse and buy, prompting retailers to refine their digital strategies.
Wipes in Saudi Arabia is expected to see greater emphasis on eco-friendly and biodegradable products, with many brands looking to introduce solutions that decompose quickly and minimise environmental harm. Natural ingredients such as aloe vera and chamomile may feature more prominently, appealing to consumers who value skin health.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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