Sales of wipes are expected to rise in both retail value and volume terms over the forecast period.
Growing awareness of the benefits of online shopping,, coupled with the increasingly busy lifestyles of women in the workforce, is expected to drive the growth for retail e-commerce across the forecast period. As consumers seek greater convenience, many will increasingly opt to order personal wipes from homes, especially when ordering alongside other bulky items, including nappies/diapers/pants.
Across the forecast period, intimate wipes and facial cleansing wipes will benefit from rising numbers of women in formal employment, with these consumers increasingly able to afford such task-specific products. Awareness of these types of products will improve through greater visibility in stores and through brand activity and engagement across social media.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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