Over the forecast period, wipes will see current value growth driven by a sustained focus on hygiene and sanitation and quick and convenient cleaning solutions that can be easily used at home and on the go. Convenience and affordability are expected to remain key concerns for Hungarian consumers.
As elsewhere in tissue and hygiene in Hungary, e-commerce is expected to enjoy increased share over the forecast period. Manufacturers will focus on improving their online shops with enhanced visual clarity, a faster shopping process and the inclusion of more wipe products.
Looking ahead, innovation in wipes will focus on eco-friendliness and suitability, utilising natural substances and recyclable packaging options while also offering firmness and durability. Premium quality wipes with stronger water absorbency will also gain traction as consumer purchasing power improves in line with a strengthening local economy.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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