Wipes looks set to post healthy growth in total current value sales throughout the forecast period, while most categories are anticipated to register consistently positive results in volume terms. Along with further improvements in purchasing power among Kazakhstanis, rising hygiene-consciousness and increasing appreciation for the convenience these products provide should ensure overall demand remains robust.
While price will remain the primary determinant in wipes purchasing decisions over the forecast period, environmental concerns should become more influential in shaping consumer choices, especially among younger demographics. Kazakhstanis are expected to show greater interest in products that are made from more eco-friendly materials and have greener packaging solutions, including biodegradable and compostable options.
In keeping with its performance in recent years, intimate wipes is the only wipes category projected to see volume sales decline over the forecast period. Demand will continue to be depressed by the tendency of female consumers to favour baby wipes, which are usually more affordable and widely considered a safe and effective substitute because of their skin-sensitive formulas.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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