Value sales of wipes in Germany (at constant 2024 prices) are set to marginally decline over the forecast period. Nevertheless, a combination of factors, including persistent habits from the pandemic, the preference for effective and often multifunctional wet wipes, and the portability of some formats, will continue to grow, with local consumers appreciating convenient solutions that fit their modern lifestyle needs.
Over the forecast period, sustainability will remain an extremely important factor for consumers of wipes in Germany. Therefore, they expect brands to provide eco-friendly solutions such as biodegradable wipes to address growing environmental concerns.
Some consumers in Germany are set to increasingly search for alternative methods to using disposable wipes for their cleaning or cleansing requirements, which is likely to pose a challenge to the category’s future growth potential. Sustainability concerns will play a part in consumers looking for other options that can be reused as they attempt to reduce waste and their impact on the environment.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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