Discuss the main trends expected to be seen during the forecast period.
Wipes will register moderate constant value and volume growth over the forecast period. That being said, a declining birth rate will dampen volume sales for baby wipes.
Local company Absortex, with its brand Pom Pom, should gain value share over the forecast period. It offers competitive prices and consumers also like to support local brands and this will further boost its sales.
Bundling has proven to be a successful strategy employed by key players to secure a larger value share. Notable examples include Huggies and Pampers, which sometimes offer baby wipes, along with nappies/diapers/pants.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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