Air treatment products in South Korea is projected to grow significantly in retail volume terms over the forecast period, driven by increasing impacts of climate change, such as high temperatures and humidity. The summer of 2024 marked a historic season, setting records for the highest temperatures, the most tropical nights, the greatest hourly rainfall, and the warmest sea surface temperatures.
Air treatment products are expected to increasingly integrate AI-driven technologies, offering more advanced and efficient solutions for consumers. For example, Carrier launched its AI-powered The Opus Plus air conditioner in March 2024, featuring an 18-level air control system combined with AI algorithms to create a comfortable indoor environment by analysing the surrounding conditions.
Air treatment products such as air conditioners, air purifiers, and home ventilation systems are ideal for subscription models, given their need for regular maintenance, and the heightened focus on hygiene. In South Korea, younger generations are shifting away from purchasing high-priced appliances due to the financial burden of upfront costs and ongoing maintenance.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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