Warmer temperatures in the forecast period are expected to drive the air treatment products category to a better volume performance than it saw over the review period. While the country faces different climates in its different regions, around 40% of Chile’s population still lives in the capital city, Santiago, which tends to see very dry weather.
Despite being seen as a less expensive alternative to air conditioners, which require investment in installation and have a higher unit price, air coolers still lack consumer awareness and education. The subcategory suffers from the expectation that it will perform in a similar way to air conditioners, since it has many SKUs with a similar size to portable air conditioners.
In a market flooded by private label products and with a considerable downward pressure on prices, major brands such as LG and Samsung will need to work to differentiate their product offers and justify their higher prices. As well as offering products with a better look and feel, features such as air filtering capabilities, heating programmes and power efficiency are expected to be of great value to the consumers that can afford it.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!