Temperatures are expected to continue to be high in the country in the forecast period, especially in 2025, as the effects of La Niña linger. This, along with a broad array of brands and SKUs being offered in both of the largest categories, air conditioners and cooling fans, is expected to lead air treatment products in Brazil to see steady growth in both retail volume and current value terms over the forecast period.
The Brazilian market is expected to continue to see investment from major global players in air treatment products. Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in the country, while Hisense, another Chinese brand which has recently arrived in Brazil, has announced the expansion of its distribution network in the country.
As many Brazilian consumers do not have the financial means to purchase air conditioners, other solutions appear feasible for them to address the heat, and are expected to increase their household penetration. Even though they cannot cool with the same efficiency as air conditioners, products such as air coolers will be considered as an upgrade from cooling fans.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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