As previously mentioned, air purifiers and humidifiers experienced significant growth during the pandemic in 2020, but have since faced declining demand from 2021 or 2022 onwards. The spike in sales during 2020 was largely driven by a heightened interest in indoor air quality (IAQ), as the COVID-19 pandemic raised concerns about droplet and airborne transmission.
Fujitsu General, while not holding a double-digit share in split air conditioners in Japan, maintains a presence as a mid-tier player. Historically, the company had a wide portfolio in consumer appliances and consumer electronics, but exited from refrigeration appliances in 2003, and televisions for home use in 2008.
According to the Japan Meteorological Agency, the summer of 2024 (June to August) recorded unprecedented average temperatures, tying with the record set in 2023 as the highest since statistics began in 1898. Over the years, the average summer temperatures in Japan have fluctuated, but the overall trend shows a steady rise.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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