Overall demand for air treatment products looks set to rebound reasonably quickly in 2025 as consumer confidence and purchasing power pick up in tandem with anticipated improvements in the macroeconomic situation in Argentina. Recovery will also be supported by the expanding offer of more attractive financing options from major retail chains and the state-backed Cuota Simple programme.
Demand for air treatment products in Argentina has historically been heavily concentrated in the summer months. However, seasonality is gradually diminishing, with sales becoming more evenly spread across different times of the year.
Split models are expected to consolidate their already dominant position in air conditioners over the forecast period, with volume sales of window and portable room varieties projected to decline. However, the contraction in demand for window air conditioners should be tempered somewhat by the fact that they remain quite popular with lower-income Argentinians.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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