Burger and chicken limited-service restaurants are projected to remain among the largest and most dynamic categories over the forecast period, with further innovations likely in the menus of these operators in 2025. Players like McDonald’s and KFC are expected to continue investing in regional expansion, with western areas of Ukraine, including Zakarpattia, Ivano-Frankivsk, and Chernivtsi, seen as high-potential growth zones due to their relative safety and internal migration trends.
While dine-in traffic is expected to gradually recover, the momentum behind delivery and hybrid service models is likely to continue into 2025 and beyond. Delivery-only kitchen formats and ghost kitchens are being explored by several operators, particularly in cities where real estate is limited or traffic is highly variable.
As Russia’s war continues to affect all areas of Ukrainian life, leading players within limited-service restaurants are expected to deepen their engagement with corporate social responsibility initiatives. For example, KFC’s collaboration with SavED to build educational spaces in bomb shelters is likely to be followed by similar efforts from other brands.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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