There will be continuing differentiation as consumers’ preferences evolve. In the case of ice cream, flavours such as pistachio will be increasingly popular.
Forecourts will be an increasingly popular location for limited-service restaurants. Chains that are already located in forecourts include Dean & Denny's, which already has outlets in some Puma Energy petrol stations, and Burger 54, which has an outlet in a Shell petrol station in the Tigre neighbourhood of Buenos Aires.
While limited-service restaurant are generally associated with ultra processed fast food, there will be a growing offering of healthier choices, as well as messaging that highlights cleaner food choices. For example, the fast food chain Mostaza recently announced a new summer menu with an emphasis on fresh ingredients, such as combos with a side of brown rice or salad, as well as Zero Meat Cheese and Zero Meat Veggie burgers, developed in conjunction with the Amercian plant-based food company, NotCo.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
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