Technology is set to further embed itself in limited-service restaurants in the coming years. As consumers' lives become busier, the demand for time-saving technological solutions is on the rise.
The reliance on third-party delivery services such as Uber Eats and Mr D has surged significantly, especially since the pandemic, when consumers became dependent on these delivery options. These platforms have become essential for brands to reach customers, but they also introduce competitive pressures and additional costs related to advertising and visibility.
Concept stores such as KFC's Play Braam, which launched in early 2024, are expected to become increasingly prevalent in the future. The new outlet features 100% digital graphics and display content, cashless digital kiosks with ordering available in the 11 official languages, and unlimited Wi-Fi and internet access.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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