Value sales of limited-service restaurants in the UK are expected to record stable growth over the forecast period, fuelled by chained operators. With an intention to capture a wider range of consumers, players are expected to focus on menu diversification, digital innovation, and the integration of self-service technologies.
Limited-service restaurants in the UK is expected to undergo significant transformations over the forecast period, with third-party delivery services playing a pivotal role in the channel’s evolution. As consumer demand for convenience and diverse dining options continues to rise, platforms such as Deliveroo, Uber Eats, and Just Eat are expected to expand their partnerships with these establishments.
Sustainability and eco-consciousness are becoming increasingly important trends that will significantly influence the development of limited-service restaurants in the UK over the forecast period. As consumers prioritise environmentally-friendly practices, establishments are adapting their operations to meet these evolving expectations.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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