In 2025, the retail sector is transforming as discount-orientated retailers continue to outperform the market amid economic uncertainty. Meanwhile, social media platforms evolve into important retail players in their own right.
Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.
This infographic highlights recent retail trends and Euromonitor's projections for the industry.
The imposition of a host of new tariffs by the US is already beginning to impact global trade flows. This development is expected to have a significant impact on the retail industry, especially in terms of the performance of the retail e-commerce channel. This article explores how the new tariff regime could change the face of the retail and e-commerce landscape over the next few years.
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Since 2019, Shein has grown explosively to rank as the world’s fourth largest apparel brand by 2024, generating USD21 billion in sales (fixed 2024 exchange rates), with 35% from the US. Amid evolving US trade policies and intensifying competition from both Chinese rivals and Western giants, Shein is pivoting strategically: strengthening its footprint beyond the US, diversifying its supply chain, and refining its pricing model to adapt to the elimination of de minimis trade exemptions.