Company growth decomposition combined with forecasts help you understand past performance and future opportunities. Explore how category-level insights and macro context guide smarter, more agile planning. And review the data in action with examples from L’Oréal and Nestlé.
A macro model helps you better understand economic risks in target markets—if you know how to use this analytical tool for effective scenario planning. Let’s review the impact of two scenarios that are top of mind for business leaders.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for May 2025.