Market Research In Action Ready to harness the power of data analytics and insights? Market research is your gateway to unlocking worlds of opportunity. You’ll find practical solutions, applications and tips for your growth strategies.

Latest insights

Article

Company Growth Decomposition and Forecasts for Strategic Planning

3 Jun 25

Company growth decomposition combined with forecasts help you understand past performance and future opportunities. Explore how category-level insights and macro context guide smarter, more agile planning. And review the data in action with examples from L’Oréal and Nestlé.

Jared Conway

Jared Conway

Article

How to Utilise Macro Model Insights

22 May 25

A macro model helps you better understand economic risks in target markets—if you know how to use this analytical tool for effective scenario planning. Let’s review the impact of two scenarios that are top of mind for business leaders.

Aiste Bijune

Aiste Bijune

Article

Euromonitor’s Monthly Roundup: May 2025

7 May 25

Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for May 2025.

Euromonitor International

Euromonitor International