Editor's Choice
Unlocking Three Types of Consumers to Drive Brand Engagement
2 Oct 24Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Euromonitor International
Evolution of Loyalty in Foodservice
1 Jul 24This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
Euromonitor International
Key Strategies to Build Customer Loyalty
5 Apr 24New customer loyalty strategies are proliferating, as consumers’ expectations for loyalty increase. In this video, Euromonitor explores three trends in loyalty: value-driven loyalty, next-gen loyalty, and customer loyalty ecosystems.
Euromonitor International