Loyalty Explore the evolving customer loyalty landscape from a multi-industry perspective. Gain insights and learn how to boost retention, increase engagement and future-proof your strategies with our thought leadership.

Editor's Choice

Article

Paid Loyalty Subscriptions: Breaking New Ground or Business as Usual?

29 May 25

In a volatile, tariff-disrupted market with pressured consumer spending and declining sales, companies are rethinking how to diversify and grow revenue – placing renewed focus on paid subscriptions within loyalty programmes.

Nadejda Popova

Nadejda Popova

Article

New Digital Interfaces and Experiential Offerings Reshape Retail

29 May 25

Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.

Christele Chokossa

Christele Chokossa

Article

Innovations Reshaping Loyalty Strategies in 2025 and Beyond

16 May 25

Consumer expectations are shifting and new technologies are emerging, making the cost of inaction increasingly significant. Businesses must reassess their strategic actions to future-proof their loyalty programs. By embracing high-impact trends driven by innovation and consumer-centric approaches, brands can differentiate themselves from the competition and ensure long-term success. This piece discusses the seven key areas players are pursuing to improve and enhance loyalty programmes.

Prudence Lai

Prudence Lai

Article

Top Trends Shaping the Beauty and Personal Care Industry in 2025

12 May 25

The beauty and personal care industry is witnessing a slowdown and “value” is being redefined. It’s no longer about luxury for luxury’s sake, but about making smart, purposeful choices. Euromonitor explores these five key trends impacting beauty and personal care in 2025 and into 2026.

Yang Hu

Yang Hu

Article

Reducing Churn in Loyalty Programmes: Key Aspects to Consider

15 Apr 25

In today's competitive market, retaining loyal customers is crucial for long-term success. While loyalty programmes aim to reward and retain customers, high churn rates can reduce effectiveness.

Rocio Franco

Rocio Franco

Article

Decoding Digital Footprints: Mining Clickstream Data for Loyalty Insights

10 Apr 25

Retailers are under increasing pressure to make loyalty programmes more effective, personalised, and responsive to shopper behaviour in real time. One of the most powerful tools emerging in this space is standardised clickstream data – which reveals where shoppers are browsing on their path to purchase across retailers.

Jared Conway

Jared Conway