Editor's Choice
Top Innovation Trends in Hot Drinks
29 Jul 24In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Euromonitor International
Mindful Drinking: No/Lo Comes of Age
20 Nov 23Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
Spiros Malandrakis
How to Segment Your Target Audience
3 Oct 23Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
Jana Rude
How to Apply Megatrends to Your Strategy
7 Jun 23When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Euromonitor International
Why Megatrends Matter for Business
8 May 23What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.
Isabella Milne
Luxury and Fashion: What to Expect in 2023?
1 Mar 23The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?
Fflur Roberts