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Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity
27 May 25As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.
Egle Tekutyte
Spotting Failed New Product Launches: Why It Matters
19 May 25Tracking failed new product launches is as crucial as spotting successful ones. This article highlights the importance of insights into inactive products and how Euromonitor’s NPD tracker can identify these products across multiple FMCG categories and markets, uncovering powerful information to inform innovation strategies. This article is part of a series of articles highlighting Passport Innovation’s unique capabilities identifying and tracking new product launch lifecycle and attribute dynamics.
Alison Angus
Why Tracking Attributes Across Industries Matters for Innovation
5 May 25Tracking product attributes across industries reveals which trends truly drive innovation – not just at launch, but over time. This article explores how Euromonitor’s Innovation system helps identify which claims – like “pre-biotic” – are gaining traction across FMCG categories, and which ones have the staying power to influence long-term success. Using data from over 97,000 product launches, the article highlights why tracking both launch activity and shelf longevity is essential for brands looking to refine innovation strategies. This is part of a series showcasing Passport Innovation’s unique ability to monitor product lifecycles and attribute performance across global markets.
Jared Conway
Monitoring New Product Launches to Spot High-Potential Products
22 Apr 25In a crowded market, knowing which innovations truly resonate is crucial. This article explores how tracking retailer and country expansion, along with monitoring SKU count, can help distinguish products with lasting momentum. This article is part of a series of articles showcasing Euromonitor Innovation’s unique capabilities in tracking new product lifecycles and attribute dynamics.
Egle Tekutyte
Unlocking Growth with 60+ Consumers
8 Apr 25The 60+ demographic represents the fastest-growing and wealthiest segment, with real income expected to grow at double digits by 2040. Yet, businesses often overlook this potent segment due to outdated stereotypes. Data-driven strategies and innovation can unlock both immediate and long-term volume growth.
Jana Rude