Urban markets are undergoing rapid transformation, shaped by demographic shifts, rising incomes, evolving consumer preferences and accelerating digitalisation. This report offers insights and forecasts on economic, demographic and consumer spending trends across global cities over the period to 2040, highlighting emerging growth opportunities, from expanding urban hubs in Asia and Africa to the silver economy in ageing developed markets.
This report comes in PPT.
Accounting for 80% of global consumer spending growth by 2040, urban areas provide multiple pockets of opportunities for businesses. However, rapidly evolving consumer preferences and competitive landscapes require businesses to stay agile and focus on proactive strategies, leveraging innovative solutions and a customer-centric approach.
Emerging Asian cities represent the next frontier for business growth, supported by strong economic prospects, burgeoning consumer bases and an improving business climate. Fast-growing second-tier cities present further opportunities, with lower operational costs and untapped consumer potential.
With cities generating roughly 70% of global emissions, urban sustainability remains a pressing issue. While governments are investing in green energy, efficient infrastructure and waste reduction, companies face mounting pressure to integrate sustainability into supply chains, operations and offerings to enhance resilience and meet evolving client expectations.
Rapid urban digitalisation is creating smart ecosystems, where businesses can leverage technology for optimisation, automation and enhanced consumer engagement. By 2040, with most urban households online, businesses must meet demand for seamless, digital-first interactions across industries.
The rising focus on health and wellness, coupled with the rapid ageing of urban populations, especially in developed economies, is driving demand for health-focused products and services, and age-friendly solutions. This shift creates opportunities across industries – from fitness and nutrition to health tech, smart home innovations and leisure services.
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