Editor's Choice
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
Navigating the Millennial Mindset
19 May 25Millennials (or Gen Y, born 1980-1994), representing 21% of the global population in 2025, command the largest total income across generations. Their collective earnings are projected to grow by 46% by 2040, solidifying their position as a significant economic force. However, financial caution, time constraints and pressured values temper their spending behaviour.
Jana Rude
Experience More with GenAI for Value Creation
18 Apr 25GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Caroline Bremner
Unlocking Growth with 60+ Consumers
8 Apr 25The 60+ demographic represents the fastest-growing and wealthiest segment, with real income expected to grow at double digits by 2040. Yet, businesses often overlook this potent segment due to outdated stereotypes. Data-driven strategies and innovation can unlock both immediate and long-term volume growth.
Jana Rude
US Food and Drink Face the Low-Growth Era
5 Mar 25Perpetually low and falling fertility rates, sharpening anti-migrant sentiment, expanding GLP-1 usage, and the enduring impact of price increases have combined to create a situation where if aggregate calorie consumption at a regional level has not already begun to fall, it will start to in the near future. How to respond to this challenge ran through the strategies discussed by the food and beverage companies gathered at the annual conference of the Consumer Analyst Group of New York (CAGNY).
Matthew Barry
Chart of The Month: Declining Global Fertility Rates
26 Feb 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at fertility rates and the various cultural, policy, and economic factors at play.
Jana Rude