With science and research at its core, this premier platform serves as a launchpad for innovative ingredients and product advancements, many of which will make their debut at the show. Bringing together all areas of the cosmetics industry, the event fosters insight-sharing, collaboration, and the inspiration of new ideas.
Over 1,000 global suppliers will showcase cutting-edge ingredients, fragrances, lab equipment, and more that will drive cosmetic formulation forward. Get ready to be inspired by trends and breakthrough innovations shaping the future of cosmetics. in-cosmetics Global is a must-attend for both creators and suppliers.
Session titles:
- Beauty outlook: Innovation in personal care
- Snapshot Europe: The Gen Z beauty consumer
Session descriptions:
1. Beauty and personal care (BPC) is one of the most innovative industries, according to Euromonitor International’s innovation tool. Following the evolution of innovation in beauty and personal care can help businesses understand and respond to consumer purchasing preferences and help them make informed strategic decisions.
- Discover how beauty brands position their benefits
- Learn how to effectively speak directly to consumers
- Know what’s next – trends impacting the industry
2. Gen Z – A new generation is about to reach its full purchasing power and beauty brands are competing to win them over as customers. This generation of consumers is digital savvy, price sensitive and value individualism and wellness when they choose their products. As such, adapting social media and social commerce (sCommerce) strategies is essential to succeed in engaging Gen Z beauty consumers.
- Insights and case studies
- Win and build loyalty
- Target younger consumers with adapted messaging
- 8 April 2025, 10:00–10:45 CEST
- 10 April 2025, 12:30–13:15 CEST
Name and title of all speakers involved:
- Emilie Hood, Consultant - Beauty and Consumer Health
Register HERE.
