Health claims are gaining strong traction in sun care product launches, most notably “Antioxidant”, “Suitable for sensitive skin”, “Good source of vitamins” and “Good source of minerals”. This surge reflects the broader pursuit of healthy living among beauty consumers, who are increasingly gravitating towards products that align with their long-term wellness goals. The growing focus on healthy ageing has driven demand for proven ingredients such as collagen and vitamin C, which have been successful in other sectors such as foods and supplements, to ensure that beauty products offer scientifically-backed benefits that promote vitality and support the skin’s ageing process at any age.
In 2024, the global sun care category grew by 5.3% (in current prices), outpacing the adjacent skin care category’s growth of 1.6%. Armed with more knowledge and evidence about sun damage’s role in accelerating the skin ageing process, beauty consumers are embracing sun care as a daily-use item. This shift is expected to further accelerate investment in advanced UV protection technologies, such as nanotechnology, broad-spectrum filters and smart sunscreens, including those that increase SPF under higher UV exposure or feature integrated UV sensors to prompt timely reapplication. DNA repair enzymes are also emerging as a promising innovation area.
Want to stay ahead of what’s next in beauty and personal care? Check out our report, Top Five Trends in Beauty and Personal Care for a deeper dive into the key global trends shaping future product innovation and market strategies.